Güick

Güick is the first delivery app in eastern Venezuela. It was founded in 2019 to address the shortage of food deliveries in the northern region of Anzoátegui State.

Our challenge was to create a brand that looks friendly, is recognizable at first glance on the street, and at the same time inspires trust among users, but that can also be adapted to different platforms and reproduced in many media.

When Güick contacted us, they already had a logo, but it did not meet the technical bases of the design. My task, in this case, was to redesign the logo and make it in a way that would be sympathetic to the target market, so I came up with a design system that used circular shapes as an essential foundation element.

Once we had a concrete visual identity for the brand, we focused on the web and app design to create all of the brand's products under the same design line.

The result of our work is a brand that has managed to establish itself in its niche throughout the north of Anzoátegui, Venezuela.

Year:

2019

Client:

Güick

What I did:

Art Direction, Logo Design, Graphic Design, UI/UX & Web Design