Hi, I'm Beto.

Technically, my name is Carlos Alberto Lizardo, but everyone calls me Beto—a Venezuelan graphic designer based in Buenos Aires, Argentina.

From startups to global brands, I bring ideas to life through bold, strategic design. To me, great design isn’t just about looking good—it’s about solving problems, telling stories, and making an impact.

My journey began with graffiti and illustration, eventually leading me to study Graphic Design, graduating at 20. Since then, I’ve tackled every project—whether a brand refresh, digital experience, or packaging concept—with the same passion, precision, and curiosity.

When I’m not designing, you’ll find me watching comedies with my girlfriend, getting lost in story-driven video games, or giving belly rubs to Chichi, our four-legged troublemaker.

(Ph) Beto Lizardo and Chichi, 2022.