KINGO
I was brought on by Ciwok to design the brand identity for KINGO, a jungle-themed kids’ playground and fast food restaurant. Starting from the ground up, I helped develop a visual universe that felt as playful and energetic as the space itself.
One of the highlights of the project was creating a custom character that brought the brand to life—infusing it with personality, charm, and a strong sense of story. I leaned into vibrant colors, bold typography, and organic shapes to reflect the excitement of a jungle adventure while keeping it kid-friendly and fun.
Year 2021
A big part of the project was designing KINGO, the brand’s gorilla mascot. The client envisioned him as the “king of the jungle”, a character that could serve both as a friendly figure for kids and as a recognizable symbol for the brand. During the exploration phase, I studied different jungle animals, experimenting with lions, gorillas, and even a more playful lemur character (RIP lemur 🪦), before landing on the final direction.
Motion graphics by Angel Martinez
