Noom
As a Graphic Designer at Noom, I played a key role in rolling out the brand’s redesign across all touchpoints. Working closely with creative directors, art directors, and copywriters, I ensured a seamless and cohesive visual identity across digital and print assets. From refining brand guidelines to executing high-impact marketing materials, my work helped shape Noom’s refreshed look and feel, enhancing user engagement and brand recognition.
2022-2025
Brand hub
In collaboration with Creative Director Able Parris and Art Director Bailey Meadows, I worked with Alright Studio to develop an interactive website that serves as the central source for Noom’s new brand guidelines, created in partnership with Gretel. This platform ensures consistency across all touchpoints, providing internal teams and external partners with a seamless, intuitive resource for applying the refreshed identity.
Sign-up experience
Partnering with Creative Director Able Parris and Art Director Scott Frandsen, I collaborated with the product team to craft key graphics for Noom’s app sign-up experience. Our strategic visual enhancements led to a +2.9% increase in sign-ups and a +4.8% boost in total revenue, reinforcing the power of design in driving business growth.
Email marketing
I collaborated with Noom’s Email team to design and develop a series of high-impact emails for the brand’s peak season. These campaigns were crafted to drive engagement, conversions, and reinforce Noom’s refreshed visual identity across customer communications.
Social Media
Working alongside Noom’s creative team, I helped design and produce hundreds of assets for the brand’s social media channels. Our strategic approach to visual storytelling and brand consistency led to a +347% increase in followers, significantly expanding Noom’s digital reach and engagement.
In-App Icons
I partnered with Noom’s product team to design and illustrate a cohesive suite of hundreds of icons for the app. These icons enhanced usability, reinforced brand identity, and provided a more intuitive experience for users navigating Noom’s platform.
Visuals in lessons
Collaborating with Art Directors Stacey Kim and Su Jin Choi, alongside Designer Ann Tang, I helped design and illustrate 800+ visual assets. These assets were strategically designed to enhance Noom’s curriculum lessons, leading to improved user engagement and completion rates.
Screenshot of a Figma file with hundreds of assets created (2024-2025)
Protein by Noom
I collaborated with Art Director Stacey Kim, Copywriter Mike Santoro, and external Industrial Designer Herman Chan to design and produce Noom’s first-ever Protein Shake. We crafted a custom experience packaging that embodies Noom’s brand identity from countertop to consumption, ensuring a seamless and engaging user experience from unboxing to the final sip.
The product is still in development, so these images are 3D renders.
Web design
I contributed to Noom’s digital presence by designing key pages for the website, ensuring a visually cohesive and user-friendly experience that aligned with the brand’s refreshed identity.
